Consumar behaviour and marketing communication/ (Record no. 48411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02296cam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20031230185550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940308s1993 enkab b 001 0 eng |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-101747 B-427522-524 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 360.00 |
| International Standard Book Number | 9789350246306 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-85280 B-427522-524 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Blueberry/Ven |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | dpl |
| Language of cataloging | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.840285 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 22405 |
| Personal name | Nair, Suja R. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumar behaviour and marketing communication/ |
| Statement of responsibility, etc | by Suja R. Nair [and] Niraj Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Himalaya Publishing House |
| Date of publication, distribution, etc | 2010 |
| 270 ## - ADDRESS | |
| Address | "Ramdoot", Dr.Bhalerao Marg, Girgaon, |
| City | Mumbai |
| Postal code | 400004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 609p. |
| Dimensions | 25cm (pbk) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 22448 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 22481 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23316 |
| Personal name | Niraj Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | NAI |
| Classification part | 658.840285 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost and Paid For | Dewey Decimal Classification | Non-fiction | Central Library | Central Library | 08/06/2011 | Blueberry/6361/18.3.2011/73/4.3.11/29.3.11 | 360.00 | 658.840285 NAI | B-427522 | 08/06/2011 | 1 | 360.00 | English Books | ||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 12/10/2010 | DBAD/PUB | 360.00 | 658.840285 NAI | EN-85280 | 12/10/2010 | 1 | 360.00 | English Books | ||||
| Dewey Decimal Classification | Non-fiction | Patel Nagar | Patel Nagar | 08/06/2011 | Blueberry/6361/18.3.2011/73/4.3.11/29.3.11 | 360.00 | 658.840285 NAI | B-427523 | 08/06/2011 | 1 | 360.00 | English Books | |||||
| Dewey Decimal Classification | Non-fiction | Sarojini Nagar | Sarojini Nagar | 08/06/2011 | Blueberry/6361/18.3.2011/73/4.3.11/29.3.11 | 360.00 | 3 | 658.840285 NAI | B-427524 | 04/06/2022 | 1 | 360.00 | English Books |