Advertising and public relations research / (Record no. 43776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01700cam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100603093059.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-101416 B-424774-775 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120341364 |
| Terms of availability | 295.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-84949 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-424774-775 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Researchco Book Centre |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.072 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and public relations research / |
| Statement of responsibility, etc | Donald W.Jugenheimer ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI Learning |
| Date of publication, distribution, etc | 2010 |
| 270 ## - ADDRESS | |
| Address | M-97, Connaught Circus |
| City | New Delhi |
| Postal code | 110001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,327 p. : |
| Other physical details | ill. |
| Dimensions | 24cm (pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 9 (RLIN) | 18357 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 659.072 |
| Call number suffix | ADV |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Central Library | Central Library | 09/08/2011 | Researchco Book Centre/RBC-22386/2011-12/14.3.11/76/4.3.11/23.3.11 | 295.00 | 659.072 ADV | B-424774 | 2 | 295.00 | English Books | |||
| Non-fiction | Central Library | Central Library | 09/08/2011 | Researchco Book Centre/RBC-22386/2011-12/14.3.11/76/4.3.11/23.3.11 | 295.00 | 659.072 ADV | B-424775 | 2 | 295.00 | English Books | |||
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 04/09/2010 | DBAD/PUB | 295.00 | 659.072 ADV | EN-84949 | 1 | 295.00 | English Books |