Modern marketing principles and practices / (Record no. 38604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00770nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100802122712.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-97254 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8121916976 |
| Terms of availability | 275.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-80787 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai, R S N |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing principles and practices / |
| Statement of responsibility, etc | by R S N Pillai [and] Bagavathi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th rev, & enl ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | S Chand |
| Date of publication, distribution, etc | 2009 |
| 270 ## - ADDRESS | |
| Address | Ram Nagar |
| City | New Delhi |
| Postal code | 110055 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,592p |
| Dimensions | 24cm (pbk) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi |
| 9 (RLIN) | 4048 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 659.8 |
| Call number suffix | PIL |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 02/08/2010 | DBAD/PUB | 275.00 | 659.8 PIL | EN-80787 | 1 | 275.00 | English Books |