Strategic marketing (Record no. 30951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02077nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2009101503193.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091015t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-95135 B-422843-847 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978007010682603 |
| Terms of availability | 495.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070682607 |
| Terms of availability | 515.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-78668 B-422843-847 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | K.K.Pub/Ven |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 28411 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc | by David W. Cravens [and] Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill Education |
| Date of publication, distribution, etc | 2009 |
| 270 ## - ADDRESS | |
| Address | Tata McGraw Hill Education Private Limited, 7 West Patel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726 p. |
| Dimensions | 25cm (Pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 28412 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | CRA |
| Classification part | 658.802 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type | Total Renewals | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library | Central Library | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 515.00 | 2 | 658.802 CRA | B-422843 | 27/11/2021 | 2 | 515.00 | English Books | 2 | |||||
| Dewey Decimal Classification | Non-fiction | Central Library | Central Library | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 515.00 | 658.802 CRA | B-422844 | 03/06/2011 | 2 | 515.00 | English Books | Legal Case Register (2018) | ||||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 15/10/2009 | DBAD / PUB | 495.00 | 658.802 CRA | EN-78668 | 15/10/2009 | 1 | 495.00 | English Books | ||||||
| Dewey Decimal Classification | Non-fiction | Patel Nagar | Patel Nagar | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 515.00 | 658.802 CRA | B-422845 | 03/06/2011 | 1 | 515.00 | English Books | |||||||
| Dewey Decimal Classification | Non-fiction | Sarojini Nagar | Sarojini Nagar | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 515.00 | 2 | 658.802 CRA | B-422846 | 05/05/2022 | 1 | 515.00 | English Books | 4 | |||||
| Dewey Decimal Classification | Non-fiction | Shahdara Branch | Shahdara Branch | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 515.00 | 658.802 CRA | B-422847 | 03/06/2011 | 1 | 515.00 | English Books |
