Modern Marketing Management / (Record no. 217099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260724155429.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-149158 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119337200 |
| Terms of availability | 260.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-132690 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balamurugan, B. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing Management / |
| Statement of responsibility, etc | B. Balamurugan; Dhanya C. Mathai [and] K. Thamarai Selvi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Tamilnadu |
| Name of publisher, distributor, etc | Shanlax publications |
| Date of publication, distribution, etc | 2024 |
| 270 ## - ADDRESS | |
| Address | 61,66 T.P.K Main road vasantha nagar |
| City | Madurai |
| State or province | Tamilnau |
| Postal code | 625003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 142p. |
| Other physical details | 22cm(pb) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathai, Dhanya C. |
| Relator term | Author |
| 9 (RLIN) | 89632 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Selvi, K. Thamarai |
| Relator term | Author |
| 9 (RLIN) | 89633 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8 |
| Call number suffix | BAL |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 22/07/2026 | DBAD | 260.00 | 658.8 Bal | EN-132690 | English Books |