Essentials of Modern Marketing/ (Record no. 208703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250124163443.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | BACIN25 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789359308418 |
| Terms of availability | 850.00 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | S. Chand |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 1 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Modern Marketing/ |
| Statement of responsibility, etc | By Kotler-i [and] Mukharjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | S Chand and Company Limited |
| Date of publication, distribution, etc | 2024 |
| 270 ## - ADDRESS | |
| Address | A-27, 2nd Floor, Mohan Co-operative Industrial Estate |
| City | New Delhi |
| Postal code | 110044 |
| Electronic mail address | info@schandpublishing.com |
| Telephone number | 011-49731800 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,390p. |
| Dimensions | 23cm(pb) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mukharjee |
| Relator term | Author |
| 9 (RLIN) | 74965 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8 |
| Call number suffix | KOT |
| Edition | 1 |
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