Marketing communications; (Record no. 208551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00647nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250116114716.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-143487 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978938606265 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-127019 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications; |
| Remainder of title | Objectives, strategy, tactics/ |
| Statement of responsibility, etc | John r. rossiter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Sage publications india PVT LTD |
| Date of publication, distribution, etc | 2018 |
| 270 ## - ADDRESS | |
| City | New Delhi |
| Address | B1/1-1 mohan cooperative induastrial area murthal road, |
| Postal code | 110044 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 555 p. |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John R. rossiter ; Larry percy and lars Bergkvist |
| 9 (RLIN) | 76612 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | Ros |
| Classification part | 658.802 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Central Library | Central Library | 16/01/2025 | DBAD | 895.00 | Ros 658.802 | EN-127019 | 1 | 895.00 | English Books |