Advertising, Brands and Consumer Behaviour: (Record no. 206772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241122143708.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-142446 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119896240 |
| Terms of availability | 499.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-125978 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1 |
| Classification number | 659.11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S. Ramesh Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour: |
| Remainder of title | The Indian Context/ |
| Statement of responsibility, etc | By S. Ramesh Kumar [and] Anup Krishnamurthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson India Education |
| Date of publication, distribution, etc | 2024 |
| 270 ## - ADDRESS | |
| Address | 15th floor, Tower- B, World Trade Tower, plot No.1, Block -C, Sector-16, Noida, |
| City | Uttar Pradesh |
| Postal code | 201301 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262p. |
| Dimensions | 23cm(pb) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy, Anup |
| Relator term | Author |
| 9 (RLIN) | 73496 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 659.11 |
| Call number suffix | SRA |
| Edition | 1 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bawana | Bawana | 25/10/2024 | Delivery of Books Act Division | 499.00 | 659.11 SRA | EN-125978 | 1 | 499.00 | English Books |