Marketing Management/ (Record no. 200684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00776nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240212152446.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-139214 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 1050.00 |
| International Standard Book Number | 9789356062665 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-122746 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management/ |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | sixteenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Uttar Pradesh |
| Name of publisher, distributor, etc | Pearson india Education Services Pvt.Ltd |
| Date of publication, distribution, etc | 2022 |
| 270 ## - ADDRESS | |
| Address | 15th floor ,Tower -B,World Trade Tower ,PlotNo.1 ,Block C ,SEctor 16 |
| City | Noida |
| Postal code | 201301 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596p. |
| Dimensions | 26cm(pb) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KEVIN LANE KELLER |
| 9 (RLIN) | 61951 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ALEXANDER CHERNEV |
| 9 (RLIN) | 61952 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JAGDISH N. SHETH |
| 9 (RLIN) | 61953 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | G.SHAINESH |
| 9 (RLIN) | 61954 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | KOT |
| Classification part | 658.8 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Peshwa Road | Peshwa Road | 12/02/2024 | DBAD/PUB | 1050.00 | KOT 658.8 | EN-122746 | 1 | 1050.00 | English Books |