Advertising and sales promotion management/ (Record no. 191247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220823153509.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-134553 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391373177 |
| Terms of availability | 220.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-118085 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Veerakumar, K. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales promotion management/ |
| Statement of responsibility, etc | K. Veerakumar and [M. Kousalyadevi] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Tamilnadu |
| Name of publisher, distributor, etc | SHANLAX PUBLICATIONS |
| Date of publication, distribution, etc | 2021 |
| 270 ## - ADDRESS | |
| Address | 61,66 T.P.K. Main Road, Vasantha Nagar |
| City | Madurai |
| Postal code | 625003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 168p. |
| Other physical details | ill: |
| Dimensions | 22cm(pbk) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kousalyadevi, M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 659.1 |
| Call number suffix | VEE |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ashok Vihar | Ashok Vihar | 23/08/2022 | DBAD/PUB | 220.00 | 659.1 VEE | EN-118085 | 1 | 220.00 | English Books |