Brand Wars (Record no. 190990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220817104504.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-134447 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354790669 |
| Terms of availability | 600.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-117979 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Rajiv |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Wars |
| Remainder of title | Combat strategies for India Brands |
| Statement of responsibility, etc | by Rajiv Gupta, Anand Limaye: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | new delhi |
| Name of publisher, distributor, etc | SAGE Publications |
| Date of publication, distribution, etc | 2021 |
| 270 ## - ADDRESS | |
| Address | Bi/ i-i mohan nagar copereative industerial area mathura road new delhi |
| City | New Delhi |
| Postal code | 11044 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262p. |
| Dimensions | 22cm(p21bk) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edited by Kundu, Amitabh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edited by Fazli, Arash |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.827 |
| Call number suffix | GUP |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ashok Vihar | Ashok Vihar | 17/08/2022 | DBAD/PUB | 550.00 | 658.827 GUP | EN-117979 | 1 | 550.00 | English Books |