Consummer Behavior: (Record no. 183453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211224164335.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-13069 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-8953-805-2 |
| Terms of availability | 740.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-114171 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 13TH,Ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Consummer Behavior: |
| Remainder of title | Building Marketaing Strategy |
| Statement of responsibility, etc | David L. Mothersbaugh, Del I. Hawkins, Amit Mookerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education Private Limted |
| Place of publication, distribution, etc | Chennai |
| Date of publication, distribution, etc | 2020 |
| 270 ## - ADDRESS | |
| Address | 444/1, Sri Ekambara Naicker Industrial Estate, Alapakkam, Porur |
| City | Chennai |
| Postal code | 600116 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v-xvii, 929p. |
| Dimensions | 24cm (pbk) |
| Other physical details | Appendix |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Item type | English Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 658.8342 |
| Call number suffix | MOT |
| Edition | 13th, Ed. |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ashok Vihar | Ashok Vihar | 24/12/2021 | DBAD/PUB | 740.00 | 658.8342 MOT | EN-114171 | 1 | 740.00 | English Books |