Advertising and IMC: Principles and Practice/ (Record no. 178594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210407145822.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-129383 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 769.00 |
| International Standard Book Number | 978-93-903-9493-7 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-112915 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC: Principles and Practice/ |
| Remainder of title | Sandra Moriarty, et. al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2021 |
| 270 ## - ADDRESS | |
| Address | 15th floor,Tower-B,Word Trade Tower,Plot no.1,Block-C sec 16, |
| City | Noida |
| Postal code | 201301 |
| Telephone number | 04466540100 |
| Electronic mail address | companysecretary.india@pearson.com |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 664p. |
| Dimensions | 24cm(pbk) |
| Other physical details | including illustrations and index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood, Charles |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 659.1 |
| Call number suffix | ADV |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bawana | Bawana | 07/04/2021 | DBAD/PUB | 769.00 | 659.1 ADV | EN-112915 | 1 | 769.00 | English Books |