An introduction to branding and marketing communication management / (Record no. 16744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01250nam a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20080730123322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070804s2007 ii a 001 0 eng |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-91337 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178271532 |
| Terms of availability | 700.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178271538 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-74870 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | dpl |
| Language of cataloging | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.822 |
| 245 ## - TITLE STATEMENT | |
| Title | An introduction to branding and marketing communication management / |
| Statement of responsibility, etc | edited by Kojo Yankah ... [et al.] / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Manak Publications |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 361 p. : |
| Other physical details | b&w photos |
| Dimensions | 23 cm(Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contributed articles; with partial reference to India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Geographic subdivision | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| Geographic subdivision | India. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yankah, Kojo. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarma, Dilip Kumar |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chowdhury, Ujjwal K. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghosh, Rupak |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Icons Media (Firm) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | INT |
| Classification part | 658.822 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 15/10/2008 | DBAD / PUB | 700.00 | 658.822 INT | EN-74870 | 15/10/2008 | 1 | 700.00 | English Books |