The Future of Advertising (Record no. 153061)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00767nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dpl |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180625133130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180625b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | B-132726 |
| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | B-132726 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007059838-X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-132726 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | BPPD/PUB |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cappo Joe |
| 245 ## - TITLE STATEMENT | |
| Title | The Future of Advertising |
| Statement of responsibility, etc | by Joe Cappo |
| Remainder of title | New Media, New Clients, New consumers in the Post- Television Age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited |
| Date of publication, distribution, etc | 2004 |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar, New Delhi |
| City | New Delhi |
| Postal code | 110020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 260p. |
| Other physical details | ill. |
| Dimensions | 24cm (Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Koha item type | English Books |
| Call number prefix | 659.1/CAP |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 659.1 |
| Call number suffix | CAP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Sarojini Nagar | Sarojini Nagar | 13/04/2019 | 659.1 CAP | B-132724 | 13/04/2019 | 13/04/2019 | English Books | ||||||||
| Dewey Decimal Classification | Non-fiction | Shahdara Branch | Shahdara Branch | 25/06/2018 | BPPD/PUB | 0.00 | 659.1 CAP | B-132726 | 25/06/2018 | 0.00 | 25/06/2018 | English Books |