Effectiveness of advertising (Record no. 152907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dpl |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180621123052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180621b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | B-219714 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8188836621 |
| Terms of availability | 0.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-219714 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | BPPD/PUB |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patnaik, U.C. |
| 245 1# - TITLE STATEMENT | |
| Title | Effectiveness of advertising |
| Statement of responsibility, etc | by U.C. Patnaik and A. Suresh C. Patnaik |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sonali Publications |
| Date of publication, distribution, etc | 2005 |
| 270 ## - ADDRESS | |
| Address | 4228/1, Anasri Road, Darya Ganj |
| City | New Delhi |
| State or province | Delhi |
| Postal code | 110002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 229 p. |
| Dimensions | 23 cm (Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references Index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Koha item type | English Books |
| Call number prefix | 659.1/PAT |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 659.1 |
| Call number suffix | PAT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Shahdara Branch | Shahdara Branch | 21/06/2018 | BPPD/PUB | 0.00 | 659.1 PAT | B-219714 | 21/06/2018 | 0.00 | 21/06/2018 | English Books |