Marketing mantra : (Record no. 152864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dpl |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180620133708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | A-950849 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 95.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | A-950849 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | BPPD / PUB |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Vaswar Das |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing mantra : |
| Statement of responsibility, etc | by Vaswar Das Gupta |
| Remainder of title | The real story of direct marketing in India / |
| Medium | EN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice hall of India (P) Ltd |
| Date of publication, distribution, etc | 1998 |
| 270 ## - ADDRESS | |
| Address | M-97, connaught circus |
| City | New Delhi |
| Postal code | 110 001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 162p; |
| Dimensions | 23cm (Hb) |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Koha item type | English Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 658.84 |
| Call number suffix | DAS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Shahdara Branch | Shahdara Branch | 20/06/2018 | BPPD/PUB | 95.00 | 658.89 DAS | A-950849 | 20/06/2018 | 95.00 | 20/06/2018 | English Books |