Principles of marketing / (Record no. 133413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dpl |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180602172227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180602b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | B-064387 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 275.00 |
| International Standard Book Number | 8120310772 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-064387, A-950925 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Cen Lib/Ret |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | EN |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 34281 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | by Philip Kotler [and] Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Printice-Hall of India |
| Date of publication, distribution, etc | 1996 |
| 270 ## - ADDRESS | |
| City | New Delhi |
| Postal code | 110001 |
| Address | M-97, Cannaught Circus |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,712p. : |
| Dimensions | 27cm(Hb) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 6818 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 9 (RLIN) | 21514 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 37885 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Classification part | 658.8 |
| Call number suffix | KOT |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 25/07/2015 | Cen Lib/Ret | 275.00 | 1 | 658.8 KOT | B-064387 | 20/01/2026 | 17/01/2026 | 1 | 275.00 | 25/07/2015 | English Books | ||||||
| Shahdara Branch | Shahdara Branch | 02/06/2018 | BPPD/PUB | 275.00 | 658.8 KOT | A-950925 | 02/06/2018 | 275.00 | 02/06/2018 | English Books | Dewey Decimal Classification | Non-fiction |