Planning for power advertising : (Record no. 132601)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00761nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170124110157.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | B-167017 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 00.00 |
| International Standard Book Number | 0761933549 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-167017 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Cen Lib/Ret |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | EN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | HAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halve, Anand Bhaskar |
| 9 (RLIN) | 35228 |
| 245 ## - TITLE STATEMENT | |
| Title | Planning for power advertising : |
| Statement of responsibility, etc | by Anand Bhaskar Halve |
| Remainder of title | a user's manual for students and practitioners / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publication |
| Date of publication, distribution, etc | 2005 |
| 270 ## - ADDRESS | |
| Address | B-42, Panchsheel Enclave |
| City | New Delhi |
| Postal code | 110017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260p. : |
| Dimensions | 24cm(pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS -- Advertising & Promotion |
| 9 (RLIN) | 33538 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 24955 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Classification part | 659.1 |
| Call number suffix | HAL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 23/07/2015 | Cen Lib/Ret | 0.00 | 2 | 659.1 HAL | B-167017 | 13/12/2019 | 29/11/2019 | 1 | 0.00 | 23/07/2015 | English Books | ||||||
| Patel Nagar | Patel Nagar | 04/03/2019 | BPPD/PUB | 395.00 | 2 | 659.1 HAL | B-167018 | 25/08/2022 | 16/07/2022 | 1 | 395.00 | 04/03/2019 | English Books | Dewey Decimal Classification | 2 |