Brand Management : (Record no. 131659)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00719nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170124110132.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | A-997047 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 00.00 |
| International Standard Book Number | 8125907394 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | A-997047 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Cen Lib/Ret |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | EN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moorthi, Y L R |
| 9 (RLIN) | 32406 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management : |
| Statement of responsibility, etc | by Y L R Moorthi |
| Remainder of title | the Indian context / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Vikas Publishing House |
| Date of publication, distribution, etc | 2000 |
| 270 ## - ADDRESS | |
| Address | 576 Masjid Road, Jangpura |
| City | New Delhi |
| Postal code | 110014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,171p. : |
| Dimensions | 22cm(Hb) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health products -- Marketing |
| 9 (RLIN) | 32407 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products -- Management |
| 9 (RLIN) | 25139 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Classification part | 658.8 |
| Call number suffix | MOO |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 15/07/2015 | Cen Lib/Ret | 0.00 | 2 | 3 | 658.8 MOO | A-997047 | 20/01/2020 | 24/12/2019 | 1 | 0.00 | 15/07/2015 | English Books | ||||||
| Sarojini Nagar | Sarojini Nagar | 08/04/2019 | 658.8 MOO | B-084446 | 08/04/2019 | 08/04/2019 | English Books | Dewey Decimal Classification | Non-fiction |