Strategic marketing management : (Record no. 129390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170124110055.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | A-740312 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 00.00 |
| International Standard Book Number | 8172400837 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | A-740312 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Cen Lib/Ret |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | EN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | KHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khurana, Rakesh |
| 9 (RLIN) | 26233 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Statement of responsibility, etc | by Rakesh Khurara [and] A.N. Ravichandran |
| Remainder of title | concepts and cases an indian context / |
| 246 ## - VARYING FORM OF TITLE | |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | New Delhi |
| Place of publication, distribution, etc | Global Business Press |
| 270 ## - ADDRESS | |
| Address | 18-19 dilshad garden |
| City | New Delhi |
| Postal code | 110095 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 257p. |
| Dimensions | 21cm(Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 3072 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| Geographic subdivision | Indian scenario |
| 9 (RLIN) | 26234 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ravichandaran, A.N. |
| 9 (RLIN) | 26235 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Classification part | 658 |
| Call number suffix | KHU |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Written off | Central Library | Central Library | 06/07/2015 | Cen Lib/Ret | 0.00 | 1 | 658 KHU | A-740312 | 03/04/2018 | 03/04/2018 | 1 | 0.00 | 06/07/2015 | English Books | W/d List No. 6879/20 ; dtd 27/08/2022 |