The (un)common sense of advertising : (Record no. 128962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170124110049.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | B-119564 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 00.00 |
| International Standard Book Number | 8178292173 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-119564 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Cen Lib/Ret |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | EN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TIW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Sanjay |
| 9 (RLIN) | 24954 |
| 245 ## - TITLE STATEMENT | |
| Title | The (un)common sense of advertising : |
| Statement of responsibility, etc | by Sanjay Tiwari |
| Remainder of title | getting the basics right / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Response Books |
| Date of publication, distribution, etc | 2003 |
| 270 ## - ADDRESS | |
| Address | B-42, Pancsheel Enclave |
| City | New Delhi |
| Postal code | 110017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322p. : |
| Dimensions | 23cmHb) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 24955 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 6818 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Classification part | 659.1 |
| Call number suffix | TIW |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 04/07/2015 | Cen Lib/Ret | 0.00 | 1 | 659.1 TIW | B-119564 | 17/08/2017 | 18/07/2017 | 1 | 0.00 | 04/07/2015 | English Books |