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Consumer behaviour :

658.8342GHA
Ghai,R.K.
   Consumer behaviour : a practical orientation / by R.K.Ghai [and] Gurpartap Singh.- Mumbai:Himalaya Publishing House,2014.
  384p. :ill.;24cm(pbk)
  Note: Includes bibliographical references
  ISBN:9789351428619     Rs. 310.00

  DBAD/PUB /ENG-111552/ EN-95084 / 310.00 /sign

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