Cracking the creativity code :
153.35RUT
Ruttenberg, Arie
Cracking the creativity code : the zoom in/zoom out/zoom in framework for creativity, fun, and success / Arie Ruttenberg [and] Shlomo Maital.- New Delhi:SAGE Publications,2014.
viii,157p.;23cm(pbk)
content:Dedication -- The last chapter : how come nobody -- Your brain as a PC -- Your imagination : the tool that is beyond our imagination -- Taking the imagination elevator to the land of unlimited possibilities -- Creativity in action: stories to aspire and inspire -- So-- how in the world do you create? -- Build your creativity muscles : 10 exercises for heavy-lifting change-the- world innovators -- What scholars know about creativity : a journey through the literature -- On becoming walter mitty : the fun of imagining -- About us : Shlomo, Arie and zizozi -- Epilog -- Index.
Note: Includes bibliographical references and index.
ISBN:9788132119685 Rs. 425.00
DBAD/PUB /ENG-111080/ EN-94612 / 425.00 /sign