Managerial economics :
338.5024658THO
Thomas, Christopher R.
Managerial economics : foundations of business analysis and strategy / by Christopher R. Thomas [and] S. Charles Maurice.- 10th ed.-New Delhi:McGraw Hill Education ,2014.
xx,747p. :ill.;25cm(pbk)
-( The McGraw-Hill economics series).
content:Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
Note: Includes index
ISBN:9789339205041 Rs. 699.00 ISBN:9339205049 Rs. 699.00
DBAD/PUB /ENG-110642/ EN-94174 / 699.00 /sign