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Consumer behavior :

658.83420973HAW
Hawkins,Del I.
   Consumer behavior : building marketing strategy / by Del I. Hawkins,David L. Mothersbaugh.[and] Amit Mookerjee.- 12th ed.-New Delhi:McGraw Hill Education ,2014.
  xxxv,776p.;25cm(pbk)
  Note: Includes index
  ISBN:9789351344797     Rs. 750.00

  DBAD/PUB /ENG-110625/ EN-94157 / 750.00 /sign

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