Branding unbound:

                                                                                                                
658.872
Mathieson, Rick
   Branding unbound: the future of advertising, sales, and the brand experience in the wireless age/ by Rick Mathieson.- New Dehli:Prentice-Hall of India,2007.
  x, 244 p.;24cm (Hb.)
  Note: Includes Index
  ISBN:8120332652     Rs. 395.00

  DBAD / PUB /ENG-88581/ EN-72114 /   395.00 /sign

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