Marketing management:
658.8
Govindarajan, M.
Marketing management: concepts, cases, challenges and trends/ by M. Govindarajan.- 2nd ed..-New Dehli:Prentice -Hall of India,2007.
xx, 312 p.;24cm (Pbk.)
Note: Includes index
ISBN:8120332591 Rs. 250.00
DBAD / PUB /ENG-88574/ EN-72107 / 250.00 /sign