Customer loyalty :
658.812RAI
Rai, Alok Kumar
Customer loyalty : concept, context and character / by Alok Kumar Rai [and] Medha Srivastava.- New Delhi:McGraw Hill Education ,2014.
xvi,304p.;24cm(pbk)
Note: Includes index
ISBN:9789332902718 Rs. 399.00 ISBN:9332902712 Rs. 399.00
DBAD/PUB /ENG-109679/ EN-93212 / 399.00 /sign