Strategic management :
658.4012STR
Dess, Gregory G.
Strategic management : creating competitive advantages / by Gregory G. Dess...[et...al].- 6th ed.-New Delhi:McGraw Hill Education ,2013.
548; 1-41p.;25cm(pbk)
content:Strategic analysis -- Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm’s intellectual assets : moving beyond a firm’s tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases -- Indexes.
Note: Includes index
ISBN:9781259098680 Rs. 650.00 ISBN:1259098680 Rs. 650.00
DBAD/PUB / BSB/Ven /ENG-108948/ B-667486 / 650.00 /sign B-534886 / 650.00 /sign B-534890 / 650.00 /sign B-534892 / 650.00 /sign EN-92481 / 650.00 /sign B-534887 / 650.00 /sign B-534885 / 650.00 /sign B-534891 / 650.00 /sign B-534889 / 650.00 /sign B-534888 / 650.00 /sign