Marketing management :
658.8 MUL
Mullins, John W.
Marketing management : a strategic decision-making approach / by John W. Mullins [and] Orville C. Walker, Jr..- 7th ed.-New Delhi:McGraw Hill Education ,2013.
xxi, 551p. :ill. ;26cm(pbk)
Note: Includes index
ISBN:9781259097201 Rs. 599.00 ISBN:125909720x Rs. 599.00 ISBN:9781259097201 Rs. 725.00 (AV)
DBAD/PUB / BSB/Ven /ENG-108937/ B-664564 / 725.00 /sign B-534903 / 599.00 /sign B-534910 / 599.00 /sign B-534907 / 599.00 /sign EN-92470 / 599.00 /sign B-534904 / 599.00 /sign B-534902 / 599.00 /sign B-534909 / 599.00 /sign B-534908 / 599.00 /sign B-534906 / 599.00 /sign B-534905 / 599.00 /sign B-534911 / 599.00 /sign