Marketing management :
658.8RAM
Ramaswamy, V.S.
Marketing management : global perspective Indian context / by V. S. Ramaswamy [and] S. Namakumari.- 5th ed.-New Delhi:McGraw Hill Education ,2013.
xIv,788p. :ill.;28cm(pbk)
Note: Includes bibliographical references and index
ISBN:9781259026416 Rs. 625.00 ISBN:1259026418 Rs. 625.00 ISBN:9781259026416 Rs. 795.00 (AV)
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