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Advertising and promotion :

659.1 BEL
Belch, George E.
   Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch [and] Keyoor Purani.- 9th ed..-New Delhi:Tata McGraw Hill,2013.
  xliii, 1016p.ill. ;24cm(pbk)
  Note: Includes index
  ISBN:9781259026850     Rs. 581.00  ISBN:125902685x     Rs. 581.00

  DBAD/PUB /ENG-107755/ EN-91288 / 581.00 /sign

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