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Product policy and brand management :

658.827CHI
Chitale, A.K.
   Product policy and brand management : text and cases / by A.K. Chitale [and] Ravi Gupta.- 2nd ed.-New Delhi:PHI Learning,2013.
  xvi, 290p.:ill.;24cm(pbk)
  Note: Includes index
  ISBN:9788120346369     Rs. 295.00

  DBAD/PUB /ENG-107331/ EN-90864 / 295.00 /sign

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