Marketing management :
658.8KAR
Karunakaran, K.
Marketing management : (text & cases in Indian context )/ by K. Karunakaran.- Ist ed..-New Delhi:Himalaya Publishing House,2007.
xi, 420 p.;23 cm (pbk)
Note: Includes bibliograpgical references
ISBN:8183186033 Rs. 225.00
DBAD / PUB /ENG-87961/ EN-71494 / 225.00 /sign