Media Analysis Techniques /
302.2301 BER
Berger, Arthur Asa,
Media Analysis Techniques / by Arthur Asa Berger.- 4th ed.-New Delhi:SAGE Publications, 2012.
xv,260 p. :ill. ;24cm(pbk)
content:Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
Note: Includes bibliographical references (p. 247-251) and indexes.
ISBN:9788132110132 Rs. 350.00
DBAD/PUB / BSB/Ven /ENG-106766/ EN-90299 / 350.00 /sign B-505555 / 350.00 /sign B-505556 / 350.00 /sign