Essentials of strategic management /
658.4012PIT
Pitt, Martyn
Essentials of strategic management / by Martyn Pitt [and] Dimitrios Koufopoulos.- New Delhi:SAGE Publications,2012.
xviii, 451 p. :ill. ;24cm(pbk)
content:Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
Note: Includes bibliographical references (p. [403]-427) and index.
ISBN:9788132110378 Rs. 595.00
DBAD/PUB / BSB/Ven /ENG-106757/ B-505532 / 595.00 /sign EN-90290 / 595.00 /sign B-505530 / 595.00 /sign B-505531 / 595.00 /sign
