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658.4063MAI
Maital, Shlomo
   Innovation management : strategies, concepts and tools for growth and profit / by Shlomo Maital [and] D.V.R. Seshadri..- New Delhi :SAGE Publications,2012.
  Lvii,523p.;25cm(pbk)
  content:The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : ’survival of the fittest’ -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.
  Note: Includes bibliographical references and index.
  ISBN:9788132107224     Rs. 750.00

  DBAD/PUB /ENG-106420/ EN-89953 /   750.00 /sign