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Strategic brand management :

658.827BHA
Bhatia, Mukesh
   Strategic brand management : a process of growing strengthening brands / by Mukesh Bhatia.- New Delhi:Regal Publications,2012.
  xii,444p. ;23cm(Hb)
  Note: Includes bibliographical references and index
  ISBN:9788184841824     Rs. 1680.00

  DBAD/PUB /ENG-106282/ EN-89815 / 1680.00 /sign

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