Why monk bought the ferrari ? :
658.827GUP
Gupta, Nitish Rai
Why monk bought the ferrari ? : how successful brands create consumer relevant differentiation / by Nitish Rai Gupta.- New Delhi:Tata McGraw-Hill,2012.
xi,92p.;22cm(pbk)
Note: Includes bibliographical references.
ISBN:9781259028229 Rs. 225.00 ISBN:1259028224 Rs. 225.00
DBAD/PUB /ENG-106354/ EN-89887 / 225.00 /sign