Public relations :
659.2PUB
Public relations : the profession and the practice / by Dan Lattimore ... [et al].- 3rd ed.-New Delhi:Tata McGraw-Hill,2012.
various pagings :ill.;26cm(pbk)
content:Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.
Note: Includes bibliographical references and index.
ISBN:9781259025693 Rs. 495.00 ISBN:1259025691 Rs. 495.00
DBAD/PUB /ENG-106170/ EN-89703 / 495.00 /sign