Consumer behaviour :
658.8342 KAP
Kapoor, Ramneek
Consumer behaviour : text and cases / by Ramneek kapoor [and] Nnamdi O. Madichie.- New Delhi:Tata McGraw Hill ,2012.
xvii,426p. ;24cm(pbk)
Note: Includes index
ISBN:9780071078108 Rs. 399.00 ISBN:007107810x Rs. 399.00
DBAD/PUB /ENG-106077/ EN-89610 / 399.00 /sign