Brands as engines for profit :
658.827JON
Jones, John Philip
Brands as engines for profit : universal guidelines on how to drive growth / by John Philip Jones.- New Delhi:Tata McGraw Hill,2012.
xx,228p. ;23cm(Hb)
Note: Includes index
ISBN:9781259005893 Rs. 525.00 ISBN:1259005895 Rs. 525.00
DBAD/PUB /ENG-106054/ EN-89587 / 525.00 /sign