The Magic of Bollywood :
791.430954MAG
The Magic of Bollywood : at home and abroad / edited by Anjali Gera Roy..- New Delhi :SAGE Publications,2012.
xviii,334p.;2cm(Hb)
content:Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
Note: Includes bibliographical references and index.
ISBN:9788132107323 Rs. 750.00
DBAD/PUB / Allied Pub/Ven /ENG-105664/ B-495869 / 750.00 /sign B-495875 / 750.00 /sign EN-89197 / 750.00 /sign B-495870 / 750.00 /sign B-495876 / 750.00 /sign B-495872 / 750.00 /sign B-495873 / 750.00 /sign B-495874 / 750.00 /sign B-495871 / 750.00 /sign