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global marketing :

658.81JOH
Johansson, Johny K.
   global marketing : foreign entry, local marketing and global management / by Johny K. Johansson.- 4th ed.-New Delhi:Tata McGraw-Hill Publishing,2008.
  xviii, 648 p.;24 cm (pbk)
  Note: including appendix & index
  ISBN:9780070667082     Rs.   ISBN:007066708X     Rs. 425.00

  DBAD / PUB /ENG-87269/ EN-70802 / 425.00 /sign

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