Media, gender, and popular culture in India :
302.230954DAS
Dasgupta, Sanjukta
Media, gender, and popular culture in India : tracking change and continuity / by Sanjukta Dasgupta, Dipankar Sinha [and] Sudeshna Chakravarti.- New Delhi:SAGE Publications,2011.
217p.;23cm(Hb)
content:Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.
Note: Includes bibliographical references and index
ISBN:9788132107293 Rs. 595.00
DBAD/PUB /ENG-104413/ EN-87946 / 595.00 /sign