The old rules of marketing are dead :
658.827PEA
Pearson, Timothy R.
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / by Timothy R. Pearson.- New Delhi:Tata McGraw-Hill,c2011.
xi, 240 p. ;24cm (pbk)
Note: Includes bibliographical references and index.
ISBN:9781259002946 Rs. 350.00 ISBN:1259002942 Rs. 350.00
DBAD/PUB /ENG-104186/ EN-87719 / 350.00 /sign