Reputation rules :
659.2DIE
Diermeier, Daniel
Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier.- New Delhi:Tata McGraw-Hill,c2011..
xviii, 295p. :ill. ;24cm (pbk)
content:Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
Note: Includes bibliographical references (p. 253-290) and index.
ISBN:9781259002939 Rs. 450.00 ISBN:1259002934 Rs. 450.00
DBAD/PUB / Allied Pub/Ven /ENG-104138 B-464021/ EN-87671 / 450.00 /sign B-464021 / 450.00 /sign