FCB-Ulka brand building advertising :
659.10954PAR
Parameswaran, M.G.
FCB-Ulka brand building advertising : concepts and cases :case book II / by M. G. Parameswaran [and] Kinjal Medh.- New Delhi:Tata McGraw Hill ,2011.
xiii,200p. :ill.;28 cm (pbk)
Note: Includes bibliographical references
ISBN:9780070707139 Rs. 625.00 ISBN:007070138 Rs. 625.00
DBAD/PUB /ENG-102261/ EN-85794 / 625.00 /sign