Marketing management :
658.8ARU
Arun Kumar
Marketing management : comprehensive text, best practices, corporate insights / by Arun Kumar [and] N. Meenakshi.- (repr).-New Delhi:Vikas Publishing House,2006.
xxiii, 864p;28cm (pbk)
ISBN:8125920625 Rs. 375.00
DBAD / PUB /ENG-86728/ EN-70261 / 375.00 /sign